Mandeep Arora

Ubon, which is headquartered in Delhi, was founded in 1999 with a vision to overcome the need for ‘connected consumers’ and ‘people who are traveling’. This brand is known for its products such as Bluetooth speakers and headphones, charging, cables, car accessories, maintenance products, and surge. The main driving force behind the launch of Ubon is to increase the reach of branded quality gadgets and cellular accessories to consumers from each sector, vertical, and community.

Head of Dreamers and Founders of the Company – Mandeep Arora – is also a joint legal advisor, Delhi Mobile Traders Association. He realized the lack of serious intervention of branded players for the masses in the cell phone accessories segment, which was a niche that developed rapidly in India. Thus, Ubon produces quality gadgets at affordable prices by focusing on both – the appropriate equipment assembly is combined with the quality that is well built. This brand serves each type and each consumer category, by providing various kinds of more than 126 products and accessories.

“Retail and marketing strategies play an important role in building brands. Collaborating with brand ambassadors is the main part of our marketing strategy. We have collaborated with 5-6 famous celebrities whose personality resonates with the personality of the Ubon brand, “said Arora.

“To increase offline sales, we encourage online sales. Using micro influence on Instagram, Facebook and LinkedIn are other ways to increase brand awareness. Premium packaging with marketing creative media is being carried out since the beginning of the brand, “he added further.

Omnichannel strategy

Ubon has collaborated with leading online markets such as Amazon, Snapdeal, and Flipkart to reach the masses. Besides being available online, Ubon has a strong supply chain network that allows it to distribute its products throughout India with different distribution levels available in each state.

“We have mastered retail chain networks throughout India and can be found in most shops and showrooms throughout the country. In the future, we are working on national and international brand expansion, “he stressed.

Technology integration

With technological advances in increasing spree, this brand updates its ranks of products with the right mixture of modern technology. It launched a different product on headphones, neckbands, earbuds, portable speakers, etc. at a very pocket -friendly price.

“All Ubon Mechanical products and made from the most sophisticated technology with the best materials available in the market, make our products stand out among others. The new company is introducing ‘SW 81 Fitguru’ a smart watch that integrates sophisticated health sensors to monitor the level of health and track fitness levels and improve customer experience. Cl110 Touch Screen Neckband is also an example of its innovation. This is not all, we introduce products powered by technology and automation such as wireless neckband; wireless portable speakers; Drive pen, pruning, charging, electricity banks, etc., “he stressed.

Future plan

Ubon grows quickly and provides the latest competition to its competitors. It is expected to grow 20 percent in terms of turnover in FY23.

“In the future, we plan to expand our portfolio, especially in the category of speakers and headphones by developing speakers and headphones that are capable of internet and the internet capability. Our team at Ubon Audio Labs continues to work and examine ways to provide the best experience to our consumers, “he said.

“We plan to increase output in our Indian factory to be in accordance with increased demand from customers. We are aimed at a large part in the mobile accessories industry in India in the coming years, “he added further.

The next six months, the brand to become a leader in the audio and display product segment (LED TV).